Communicate Early and Often

Illustration of a group of people with many speech bubbles above them.District staffs found that communication with school principals and test coordinators needed to be frequent, regularly scheduled, and inclusive to engage all members of the implementation team. Key messages about the goal and purpose of the assessment system were important to build stakeholder confidence in the validity and value of the assessments. As these examples show, most districts enhanced their communication systems from 2015 to 2016 to include more staff and stakeholders. Some districts used formal communication networks to ensure all stakeholders were included.